Treatwell is growing. Fast. Europe's biggest beauty booking platform approached me to collaborate on all things comms, as they rapidly journey towards world domination! Over two years, I created brand messaging, tube ads, app copy, culture books, brochures and editorial-style emails, whilst also developing the ...
COPYWRITING FOR BEN & JERRY’S ICE-CREAM
My wordy adventures in the land of Ben & Jerry's saw me collaborate with the guys at Fivefootsize on a range of pun-tastic projects: we created ads for new ice-cream flavours, put our heads together on naming projects and woo-ed the press with a ...
TONE OF VOICE & COPYWRITING FOR SPACED360
I was commissioned to create the tone of voice and copy for super-cool new speaker brand Spaced360. What was on the hit list? You name it… website, print, ads, POS and packaging. I worked alongside creative consultancy Calling Brands to create all the lingo from ...
LAUNCH ISSUE OF BENUGO’S ESPRESS MAGAZINE
Introducing Espress, a new magazine with an appetite for culture. A total joy working with the guys at ico on the first, second and third edition of this branded editorial project for Benugo. Food, drink, the arts and more... Pick up your copy from Benugo, The ...
BRAND POSITIONING, NARRATIVE & VERBAL IDENTITY FOR LIVO
It's always a pleasure being part of a great idea right from the very beginning. So when Livo's new natural energy drink launched recently, it felt good. Working with the Livo team from concept right through to the launch of their zingy new energiser, I ...
MAGAZINE CONCEPT & CREATION FOR HEAVER
HEAVER magazines is the stylish quarterly publication which I created and headed up as Editor. London-based property company Heaver commissioned me to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of ...
EDITORIAL FEATURE: PLASTIC FANTASTIC
Hot off the press! My latest feature for Taste is out now... A publication dedicated to the pleasure and business of food, this issue sees me waxing lyrical about the thrills and frills of culinary theatrics. Fancy a read? Pick up your copy for free at ...
EDITORIAL PROJECT FOR LUXURY DEVELOPMENT
Branded communications in the style of a super-luxe newspaper? This was the order of the day for a huge, high-end property development in London's West End. I collaborated with creative agency Heavenly to create all the content for this multi-page print project...
BRAND POEMS FOR XYZ SPIN GYM
It's not every day I'm asked to dive into a gym's soul and emerge with three mystical brand poems. But asked I was. Always up for an off-piste project, I did a little jump for joy when creative consultancy Fivefootsix commissioned me to write the ...
FILM SCRIPT FOR PLOTR ANIMATION
Plotr is a fresh new charity offering youth careers advice. It's pretty cool. A million miles away from the careers 'advice' I got at school. To go with their new branding and website they wanted a short animated film to let kids and young adults ...